NBC set to rise from the pit of critical and ratings despair on the back of its new sitcom “My Name is Earl.”
I have watched the pilot for this show and I think it has potential, but unless a lot has changed (I saw a very early cut) there may be some disappointed NBC Universal executives come mid-September.
The above Boston Globe article says that “Earl” has tested higher among focus groups than any NBC show in 15 years. Also, Kevin Reilley (president of entertainment, NBC) said, “Eighteen-year-old men are saying they love it. Thirty-five-year-old women are saying he’s adorable.”
Being asked to watch a show as part of a focus group is a far cry from being at home and choosing to watch a show. Will thirty-five-year-old women tune in every week for “adorable”?
“My Name is Earl” is the story of a down-and-out, low-rent criminal who wins the lottery and decides that he owes Karma a lifetime of debt with interest. He makes a list of all the bad things he’s done and goes about righting those wrongs. Hilarity ensues. Earl is played by the adorable Jason Lee, a great comedic actor who happens to be one of my favorites. Co-stars in the cut I saw were Ethan Suplee–another great actor–and Jaime Pressly, who nicely fills out the role of sleazy ex-wife.
Quirky, funny, endearing and unique are all good descriptors for this show. Universally appealing? I wouldn’t think it, but I hope so because it looks like a worthwhile endeavor and I’d hate to see it go south when it doesn’t stand up to focus-group inspired, pre-season hype.
And where is that 15-year bar set for NBC? Is it “Law & Order”? Reilley made a point to say it wasn’t “Friends.” Surely it wasn’t “Saved by the Bell”? Was it?
The 15-year time frame puts the comparison window roughly around when “Seinfeld” was being tested. Of course, legend has it “Seinfeld” tanked with focus groups, which explains its humble beginnings as a mid-season replacement, rather than a prime-time, bet-it-all anchor on the fall schedule. But look how that turned out. What the hell do focus groups know?
I’m sure I could do some research and figure it out, but this is mostly a half-assed effort.