why i hate something: american apparel
Saturday, January 13, 2007
By Dave Stefani
Can someone please explain American Apparel to me … What!? Really? No … Really!? I mean … they’re cotton T-shirts, right? I didn’t miss something here? Why are they $20.00? What is this, the Pentagon? Do they sell $600.00 hammers, too? Man, those must be some really nice sheep.
Okay, I’m at the Buffalo Exchange the other day. And I pick out four plain T-shirts of a good color and fit, one of which happens to be an American Apparel shirt. So I get to the counter and the American Apparel shirt happens to be half off. The girl at the register acted like I’d just won a fucking Humvee in Vegas. “This is half off. A great price, especially for American Apparel,” she beamed.
And I say, “Listen honey. American Apparel … Hanes … I don’t really give a shit. If by great price you mean that used and half off it costs what it should new, then yeah … great price. Now give me my fucking ‘no bag’ token so I can help fight feline leukemia.”
I don’t understand how plain T-shirts became so hip, but the marketers of this stuff must be some kind of geniuses, not to mention having balls of Kevlar. The only thing stupider than paying $20.00 for a T-shirt that has some name brand printed across it is paying $20.00 dollars for a T-shirt that doesn’t have a name brand printed across it.
Read more about what Dave doesn’t like:
photo: beckipeckham
