tru tv is like a wedgie that won’t come loose
Wednesday, July 16, 2008
At the end of last year, Court TV rebranded itself in what many at the time called “a terrible, terrible decision.” That which was once Court TV, a network that covered trials, is now Tru TV, a network that misplaced a letter. Tru TV’s trademarked slogan is “Not reality. Actuality.” Yes, a TV network whose website claims that its prime-time shows are all “based on exciting, real-life stories” has a slogan that begins “Not reality.” So there’s already a bit of a conundrum there, but who gives a shit, because I didn’t watch it when it was about court, and I’m certainly not going to tune in now that its shows are based on tru stories, whatever the hell that means.
But tonight I was watching The Daily Show, and during a commercial break I was scrolling through the program grid when something caught my eye: The Smoking Gun Presents: World’s Dumbest Criminals. Hey, I thought, that might be good for a laugh (must have been the beer talking). So I clicked over to Tru TV for the first time ever, and what I found was equal parts stupid and not awesome. Here is a video show with real footage of people breaking the law, intercut with commentary from “celebrities” a la VH1’s I love the [Decade]. The celebrities make fun of the criminals, see, sort of like VH1’s talking heads make fun of Hypercolor shirts, or whatever. Well, that’s the idea, ostensibly. In practice it seems more like the celebrities give an uninspired play-by-play of the videos, sort of like this gem here:
The result is a motley assortment of random jackasses snickering as they describe a video you’ve already watched. Compelling?
And, oh yes, Tonya Harding is one of the “celebrity” commentators, which moves the star factor from D-list to “seriously?” status rather quickly, no matter who your powerhouse celeb is (in case you’re wondering, this show’s powerhouse celeb is Danny Bonaduce).
But Tonya Harding? Really? As soon as you see her, you have to wonder if what you’re watching is an elaborate ruse designed to get her on camera talking about stuff. Because there is some comedy potential there, I think. But no, this is real. Or, at any rate, it’s Tru.
It’s a busy time at work, what with the Cannes Film Festival and broadcast upfronts, together at last.
There aren’t many things that will get Americans upset. Neither crime waves nor bad driving are a big deal unless they think someone is going to carry off their 90-inch screen or dent their shiny, leased wondercar. Whatever the reasons, many of us are content putting our feet up and watching TV, chatting on the phone, or doing both while surfing the internet … meanwhile our way of life is under attack.
